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Beginning with the End In Mind, A Series

“Beginning with the end in mind"; in the field of contraceptive research and development, we often use this phrase to highlight the importance of keeping the needs and perspectives of potential end users front-and-center as we design, test, evaluate, and introduce new products and services. At the heart of efforts to “begin with the end in mind” are considerations to ensure acceptability, affordability, accessibility, and equity.

The CTI Exchange will be exploring this topic through the "Beginning with the End in Mind" series, which will dive deeper into key issues and bring together as many perspectives and voices as possible.


In "How can we more effectively “begin with the end in mind” in contraceptive R&D?", Emily Hoppes of FHI 360 introduces the series and explains the key concepts of acceptability, accessibility, affordability, and equity.


Next, FHI 360's Dr. Amelia Mackenzie, poses four “what if” questions, imagining what improved integration of social-behavioral research into contraceptive R&D could look like in "Reimagining how social-behavioral research can be integrated into contraceptive R&D."


In celebration of Menstrual Hygiene Day, Drs. Chelsea Polis, Funmilola (Funmi) OlaOlorun, and Simon Kibira explore how we can understand the broad spectrum of perspectives on contraceptive-induced menstrual changes (CIMCs) and incorporate these considerations into the development and evaluation of new contraceptive products in this video discussion.


Next in "Four Things to Know About Decolonization for Contraceptive R&D", Duke University student and FHI 360 intern Shana Abraham explores the ways racism and colonialist history and principles have shaped family planning and contraceptive R&D; and how in reflecting on these historical roots, we can more effectively improve our processes to create space for critical action to reduce global health inequities.


Keep visiting this post as the series continues for more updates and links!


Join the Conversation

As part of the “beginning with the end in mind” series, we want to hear from you. Please reach out if you have ideas for blog posts, video series, webinars, infographics, or any other contributions. And please help us amplify this important content on Twitter, LinkedIn, and YouTube.


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